FOR IMMEDIATE RELEASE
FORT COLLINS, CO : August 10, 2026 : Drive Fear Free announced today that it is expanding its digital out-of-home advertising network to connect car dealers with local high school communities, students, parents, and families.
The expanded capability combines digital out-of-home advertising with high school esports pod sponsorships. This gives dealerships a practical way to build brand awareness, support local education, and create new opportunities for community-based sales leads.
Executive Summary
Drive Fear Free helps automotive businesses reach local audiences through a combination of:
- Digital out-of-home advertising placements.
- High school esports simulator pod sponsorships.
- Community and safe-driving initiatives.
- Social media management.
- CRM integration and lead organization.
The company’s expanding network is designed for car dealers, dealer groups, manufacturers, auctions, and other automotive organizations that want to maintain a visible presence in the communities they serve.
By sponsoring a simulator pod or related school program, a dealer can place its brand in a setting where students and families already spend time. Digital screens can support dealership promotions, service messages, event announcements, and safe-driving content.
Connecting Dealerships With Local Families
Car dealers need more than short-term advertising. They also need long-term relationships with local customers.
High school communities provide a direct connection to families in a dealer’s market. Parents attend games, activities, and school events. Students participate in esports programs and other technology-focused activities. Staff members and community leaders also see which businesses support local schools.
Drive Fear Free’s model gives dealers a way to participate in these communities through useful sponsorships. A small-footprint esports simulator pod can provide students with access to interactive technology for practice, competition, and learning.
The dealer receives visible brand placement as part of the sponsorship. This may include the physical pod, digital displays, school events, and related community content.
“Drive Fear Free is focused on making community marketing more useful and easier to manage,” said Dan Kost, CEO of Drive Fear Free. “The combination of esports sponsorships and digital out-of-home advertising gives dealers a consistent way to support schools while staying visible to local families.”
A New Role for Digital Out-of-Home Advertising
Digital out-of-home, or DOOH, refers to advertising shown on digital screens outside the home. These screens can be placed in public locations such as schools, event venues, community centers, retail areas, and other high-traffic spaces.
Unlike a traditional printed billboard, a digital screen can support multiple messages. Campaigns can be updated as dealership priorities change.
For example, a dealer may use the network to promote:
- A new vehicle arrival.
- A service department offer.
- A back-to-school safety campaign.
- A community event.
- A dealership open house.
- A seasonal sales promotion.
- A message recognizing a local school or esports team.
This flexibility helps dealers keep their messages current. It also allows a single sponsorship to support both brand-building and direct promotional goals.
Drive Fear Free provides additional information about the role of DOOH in its digital out-of-home education article.
Supporting High School Esports Programs
Esports continues to provide schools with another way to engage students. Programs can support teamwork, focus, communication, and technology skills.
A simulator pod adds an interactive element to this environment. Its compact design allows it to fit into a school media center, common area, classroom, or other available space.
For dealers, the pod creates a visible sponsorship asset. Students can use the equipment while the dealer’s name remains connected to the program. Parents and visitors can also see the dealership’s support during school activities and events.
The sponsorship can be structured around the needs of the school and the goals of the dealership. Some dealers may focus on brand awareness. Others may want to support safe-driving education, workforce development, or a specific school district.
Drive Fear Free’s education resources provide more information about simulator-based learning, driver safety, and community programs.
Benefits for Car Dealers
The expanded DOOH and esports sponsorship capability is designed to support three key dealer priorities.
Brand Awareness
Dealers can create a consistent presence in local school and community environments. Repeated exposure helps families recognize the dealership as a familiar local business.
A sponsorship message can also be connected to the dealer’s existing advertising. For example, the same brand colors, offer, or campaign theme can appear on digital screens, social media, and the dealership website.
Community Goodwill
A school sponsorship can show that a dealer is contributing to the community instead of simply purchasing advertising space.
Supporting an esports program gives students access to equipment and activities. It can also help schools offer modern technology experiences without requiring the full cost of equipment and program support from the school.
Community goodwill is not a replacement for strong sales and service operations. It is an additional way for dealers to demonstrate their role in the local market.
Sales Leads
DOOH advertising can direct people to a dealership website, landing page, event, or offer. When combined with CRM integration, the resulting inquiries can be organized for follow-up.
Drive Fear Free can help dealers connect campaign activity with their broader marketing process. This may include social media content, digital promotions, service offers, and community event messaging.
The goal is to make the path from local visibility to customer action easier to manage.
A Simple Process for Dealers
Drive Fear Free is designed to make the process clear for dealer principals, general managers, marketing teams, and manufacturer partners.
The process may include the following steps:
-
Identify a target market.
The dealer selects the cities, neighborhoods, schools, or community venues that matter most to its business. -
Choose a sponsorship opportunity.
The dealer reviews available esports pod and DOOH options based on budget, location, and campaign goals. -
Provide branding and messaging.
The dealer shares its logo, approved creative, offers, service messages, and other campaign details. -
Launch the campaign.
Drive Fear Free supports the setup and deployment of the sponsorship and advertising materials. -
Connect campaign activity to follow-up.
CRM integration and social media tools can help the dealer organize inquiries and maintain communication with local audiences.
Dealers can learn more about available dealer marketing programs and related products and simulator solutions.
Expanding Local Marketing Options
The DOOH network expansion gives automotive businesses another way to reach people outside the dealership. It also supports a broader marketing plan that may include search, social media, email, events, and CRM follow-up.
For dealer groups and manufacturers, the approach can be adapted across multiple markets. Local teams can use community-based messages while maintaining consistent brand standards.
For individual dealerships, the program provides a way to focus on nearby schools and family audiences. The campaign can begin with one sponsorship and expand as the dealer identifies additional opportunities.
Drive Fear Free’s services are intended to support both the advertising program and the marketing work that follows it.
Call to Action
Car dealers, dealer groups, manufacturers, auction houses, and automotive service organizations can contact Drive Fear Free to discuss local DOOH and high school esports sponsorship opportunities.
The first step is a simple conversation about the dealer’s market, audience, and marketing goals.
Visit the Drive Fear Free website to learn more. Information about the company and its mission is available on the About page.
Media and partnership inquiries:
Drive Fear Free
info@drivefearfree.com
drivefearfree.com
About Drive Fear Free
Drive Fear Free is a marketing and community engagement company serving the automotive industry. The company creates sponsorship opportunities between car dealers and high schools through esports simulator pods, digital out-of-home advertising, social media management, CRM integration, and related marketing services.
Author credit: Drive Fear Free / Dan Kost
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