by Dan Kost | | Blog
Look, let's get straight to the point. Traditional billboards aren't dead, but if you're still thinking highway signs are your best bet for reaching car buyers, you're missing the biggest opportunity in automotive marketing right now. The numbers...
by Dan Kost | | Blog
Hello world! If you work anywhere in the automotive industry—dealerships, manufacturers, parts providers, auctions, and more—you can make a real impact in your community while building your brand. High school Esports Pod and simulator sponsorships are a simple way to...
by Dan Kost | | Blog
Hello world! Want to connect with the next generation of car buyers? The secret isn't complicated billboards or expensive TV ads. It's sitting right in your local high school's computer lab. Gen Z makes up 40% of all consumers now. These digital natives...
by Dan Kost | | Blog
Hello there! If you're in the automotive world: whether you run a dealership, manage a parts distribution center, or operate a repair shop: you've probably wondered which digital tool actually moves the sales needle. Let's break down the real numbers and...
by Dan Kost | | Blog
Getting younger customers through your doors feels impossible these days. Gen Z shops differently, thinks differently, and definitely doesn't respond to traditional car ads. But what if the secret isn't chasing them where they hang out online – what if...
